Argos is selling an alternative Christmas tree with customers asking ‘just why?’

Kristina Beanland

Published November 18, 2024 1:48pm Updated November 19, 2024 5:36pm

Mother and daughter smile as they put red and gold baubles on a classic green Christmas tree — When a traditional tree just won’t do (Picture: Getty Images)

The Christmas tree is a festive tradition that dates back more than 200 years in the UK.

It’s a classic, an icon, and one that needs no alteration. Right?

Well, not according to Argos, who are offering up a different option for 2024. Enter, the Umbrella Tree.

For the slightly startling price of £157.50 (currently reduced from £175) you can pick up the 8ft Umbrella Tree, described as a ‘special style’ and a ‘different option to the traditional shape.’

The unique design by Premier Decorations is meant to be decorated from the top, with the decorations hanging down.

There are no layers of fir branches here, instead, the ‘tree’ is concentrated high up (as per an umbrella) with a sort of fake-needle covered pole fixed into a base on the floor.

Perhaps unsurprisingly, shoppers have been baffled by the unusual creation.

The ‘questions and answers’ section of the product page – usually where customers ask queries related to a specific item – reveals much confusion.

‘Where is the rest of it? You are joking, right?’ asked one confused person. While another simply asked: ‘Just why?’

What do you think about the Argos Umbrella Tree?

It's a fun, quirky option
Not a fan, I prefer traditional trees

Others were stunned by the price tag asking: ‘Why does it cost so much?’

But not everyone seemed to be totally against the Umbrella Tree, with one asking for styling tips: ‘Can a picture be added showing how this would be decorated please?’

It’s also not the only alternative tree offered by Premier Decorations on the Argos website.